At McGuinness, we’re your strategic partners in transforming brand narratives across marketing, design, and media. From video production and graphic design to social media strategies and comprehensive branding, we deliver insights that cut through the noise and elevate your business. Our blog is your roadmap to marketing excellence, offering practical, innovative approaches that turn creative vision into measurable success.
The media landscape in 2025 is complex with the rise of social media platforms, evolving content preferences, and unprecedented access to data. Gone are the days when brands could rely solely on billboards and television commercials to get consumer attention. Today's...
Radio is still valuable in 2025 because it’s immediate, intimate, and accessible. Its ability to reach wide audiences, blend traditional formats, and adapt to new trends keeps it evergreen. While some assume the rise of streaming services and social media platforms...
The McGuinness Media & Marketing team is paying attention to competing social media apps attracting significant attention during the pause of the enforcement of the TikTok ban in the United States. TikTok may be banned in April if its parent company, ByeDance,...
TikTok returned to Apple and Google last week after a month-long pause from app stores since it was banned in the United States – for roughly twelve hours. Millions of Americans were shocked the night of January 18th when the platform went dark, informing us the...
The McGuinness Media & Marketing team is focused on the top ways to make and enrich relationships and reach high engagement and meaningful connections in our social media strategies in 2025. That’s why we’re highlighting the top ten social media trends digital...
Even the biggest and best companies will go through a brand refresh at some point. If your brand is out of date, it could cost you customers and weaken the overall appeal of your business and products. Fortunately, you can work with brand strategy experts to refresh...
The concept of video marketing services has become very popular in recent years and has helped transform web page design in many ways. For example, animations and other videos have become very popular on faster-running and more efficient websites. Here are four things...
If you're running a business, you want to make sure that your target audience knows who you are and can easily find your products and services. That's why you need to have cohesive, effective brand strategies. According to Zippia, it takes between five to seven brand...