Mac Jones Harborone bank
MMM had Quarterback Mac Jones in to team up with our client HarborOne Bank, and brought the partnership to life across print, digital, out of home, direct mail and more. Several fun photo and video shoots with Mac ensured this campaign was a WIN for MMM.
Our design team worked with the project brief to collect inspiration, color palettes, imagery, and mockups and present multiple moodboards.
The client was drawn to a moodboard with bold colors, fun fonts and classic camp inspired graphics, so our team produced a variety of logo concepts in that style.
The chosen logo concepts were refined and other brand elements were built out including background patterns, social templates, brand guidelines & more!
The final logos include a primary logo, secondary logo and brand mark. They feature a chunky type lockup with retro inspired fonts, a bright color palette influenced by the property the company exists on and sweet animal icons that are used across brand collateral.
Pan De Oro
From a complete visual rebrand to the creation of an e-commerce enabled website, our team worked with our client Severance Foods, Inc. in Hartford, CT on their Pan De Oro chips and salsa line and created an engaging and cohesive brand. From designing packaging and sales sheets, to a whole new website and photography/video shoots, we love a good rebranding project.
We had some fun with this one!!! Check out this recent naming and branding project for Bally’s Atlantic City – a new, incredible beer garden-style attraction located on the boardwalk at Bally’s AC. They wanted the brand to be lively and playful – and our team did just that! From logos and menus to promo videos and animated GIFs, this roll out was a blast!
friends Way Gala
Collateral for the Friends Way – Diamonds in the Sky Gala this past summer. This organization offers peer support for children and their families following the death of a significant person in their lives, all at no cost.
Our design team worked closely with the Lifespan team to bring their vision to life. The work this organization does is amazing, and we are so thrilled to have been a small part of their big impact.
URI Visitors Guide
We are so excited to have worked with University of Rhode Island on designing their latest Visitor Guide. This custom 38-page book was such a fun and collaborative project to get creative on, with the layout and content!
Rhode island State Archives
As the repository for all official permanent records of Rhode Island, the State Archives strives to protect, maintain, and preserve Rhode Island’s powerful history. The Rhode Island Department of State reached out to McGuinness Media this summer hoping for MMM to help them tell the story of their latest exhibit, Undefeated, an exhibition showcasing the South Providence community and the storied history of Central High School. The McGuinness team partnered with RIPTA to promote this exhibition, placing ads on nearby bus shelters and bus interiors throughout the city – and the final product looks great! A fun campaign for MMM to bring to life, a success for the Department of State who gained additional value and exposure by working with MMM, and win for the local community to have such a great cultural exhibit so close to home.
Ohana backyard bbq
Brand application that we did for Ohana Backyard BBQ. The project encompassed creating sets of menus, interior collateral, and a brand new website to showcase the amazing BBQ that Ohana has to offer.