The media landscape in 2025 is complex with the rise of social media platforms, evolving content preferences, and unprecedented access to data. Gone are the days when brands could rely solely on billboards and television commercials to get consumer attention. Today's...
Radio is still valuable in 2025 because it’s immediate, intimate, and accessible. Its ability to reach wide audiences, blend traditional formats, and adapt to new trends keeps it evergreen. While some assume the rise of streaming services and social media platforms...
The McGuinness Media & Marketing team is paying attention to competing social media apps attracting significant attention during the pause of the enforcement of the TikTok ban in the United States. TikTok may be banned in April if its parent company, ByeDance,...
TikTok returned to Apple and Google last week after a month-long pause from app stores since it was banned in the United States – for roughly twelve hours. Millions of Americans were shocked the night of January 18th when the platform went dark, informing us the...
The McGuinness Media & Marketing team is focused on the top ways to make and enrich relationships and reach high engagement and meaningful connections in our social media strategies in 2025. That’s why we’re highlighting the top ten social media trends digital...