If you’re running a business, you want to make sure that your target audience knows who you are and can easily find your products and services. That’s why you need to have cohesive, effective brand strategies. According to Zippia, it takes between five to seven brand impressions for someone to remember a brand. If you’re not seeing an intake in web traffic, conversions, or direct sales, it may be due to mistakes in your brand strategies. Read on to see what you may be doing wrong.
1. Not Using Video
It would be an understatement to say that you’re losing out on many large audiences by not using video in some capacity. You don’t have to shoot an hour-long documentary each week. A few shorts on YouTube or TikTok and a few longer-form videos can pull people in. Video caters to all the senses, meaning that it can grab the attention of people who prefer audio, visuals, or even text if you can use captions.
2. Not Strategically Planning Your Content
Sit down with marketing professionals and come up with a plan that caters to your themes and goals for the year. Create an editorial calendar in which you plan out the type of content you’ll produce. The strategy can be based on sales goals, building up your email marketing list, getting more social media followers, or any other conversion aims for the year.
3. Not Outsourcing Social Media
There are so many social media platforms to utilize. For some people, it can be overwhelming, especially if they’re not a personal fan of these varying forms of communication. However, social media is a built-in marketing tool for businesses to use worldwide. Luckily, you don’t have to sit on TikTok, Facebook, or Instagram all day long, so you’re making a mistake if you’re not outsourcing your social media to a marketing team. There are marketing professionals who have social media managers who post content and communicate with customers on your behalf. This allows you to focus on running your business and not balancing platforms.
4. Not Asking for Testimonials or Sending Review Surveys
Did you know that some of the best salespeople you have are your customers? When you have a satisfied client, ask them to write a testimonial on your behalf to post on your website and your social media pages. Give incentives for people to leave reviews and share content using your hashtag.
These are examples of ways you can upgrade your brand strategies. Remember, regardless of how good your product or service is, potential customers won’t find it if you don’t use the right marketing techniques. For assistance in this area, contact McGuinness Media & Marketing for a consultation. We look forward to helping your business thrive!