At McGuinness, we’re your strategic partners in transforming brand narratives across marketing, design, and media. From video production and graphic design to social media strategies and comprehensive branding, we deliver insights that cut through the noise and elevate your business. Our blog is your roadmap to marketing excellence, offering practical, innovative approaches that turn creative vision into measurable success.
Many small business owners aren't sure where to turn when it comes to getting help creating a brand identity. According to Exploding Topics, 81% of the consumers surveyed reported that trust is an important factor when they're considering a new brand's products or...
In the dynamic world of business, competition is inevitable. However, rather than viewing competitors as a threat, savvy digital marketers understand the value they can bring. By strategically utilizing your competition, you can gain valuable insights, identify...
You might have a great product or service, but if none can find it, you're in trouble. Your online presence speaks a ton about your value. And the first thing people notice is your website. According to Forbes, about 71% of businesses own a website. So, why shouldn't...
There are several strategies that your digital marketing agency may want you to take when it comes to helping your business grow. One of them should be social media. That's because, according to Zippia, 99% of people looking to buy things search on the internet, and...
A website design company can be your best ally in building and growing your business. According to Forbes, there are over 1.13 billion websites globally and about 82% of them are active. A website design company can bring significant value to your business. Here are...
Social media is now an essential tool for modern businesses, providing them with the opportunity to directly engage with their target audience. But it can do more than just facilitate conversations; it can also be a powerful tool for generating leads. Here are a few...
In the current digital age, video animation is a powerful tool for your business. Video animation helps bring your brand to life and can be used in a variety of ways from marketing materials to tutorial videos. Let’s explore some tips on how you can use video...
Paid media is a powerful tool in the digital marketing toolbox. It can be used to drive brand awareness, increase website traffic, and generate leads. While most marketers understand the importance of paid media, they may not know how to get added value when negotiating with publishers or platforms. In this blog post, we will discuss how to negotiate added value for paid media.