Paid media is a powerful tool in the digital marketing toolbox. It can be used to drive brand awareness, increase website traffic, and generate leads. While most marketers understand the importance of paid media, they may not know how to get added value when negotiating with publishers or platforms. In this blog post, we will discuss how to negotiate added value for paid media.
The Basics of Negotiating Added Value
When it comes to negotiating added value for paid media, there are a few basic concepts that must be understood before diving into negotiations. First and foremost, you must understand your own value proposition. What makes your product or service unique? What will make it appealing to potential partners? Understanding these points gives you an edge during negotiations as you can demonstrate the benefits of working with your company. Additionally, you should research the market and understand the competitive landscape so that you can make informed decisions about what type of added value would be beneficial for both parties involved in the negotiation process.
Negotiation Strategies & Tactics
Once you have a good understanding of your own company’s advantages as well as those of your competitors, it’s time to start negotiating! There are several negotiation strategies and tactics that can be employed when seeking added value from publishers or platforms. One strategy is to offer more money upfront in exchange for additional services such as increased visibility or a better placement position on their platform. This strategy may not always work but it demonstrates that you are willing to invest more in order to receive greater returns on your investment.
Another tactic is to propose a bartering agreement where both parties agree to exchange goods or services without money changing hands (e.g., offering a product review in exchange for discounted advertising). Finally, if all else fails, try presenting case studies demonstrating how other companies have received similar added values through successful negotiations with similar publishers/platforms—this may prompt them to reconsider their stance on negotiations with your company!
Negotiating added value for paid media can be tricky and requires careful consideration on both sides of the table. To ensure successful negotiations with publishers/platforms, take some time beforehand researching your company’s advantages and understanding the competitive landscape so that you can present an informed and compelling argument during negotiations. Additionally, consider utilizing strategies such as offering more money upfront or proposing a bartering agreement when seeking additional services from publishers/platforms during negotiations—and don’t forget about presenting case studies demonstrating successes others have had through similar agreements! With these tips in mind, go forth and negotiate confidently!
