While creating your brand’s visual identity, colors and typography work together to create emotional connections, establish credibility, and influence purchasing decisions. Picture your routine trip to the grocery store. We all react to poorly done branding, whether...
When your small business is investing in marketing campaigns, social media ads, or new promotional strategies, you need to know if your efforts are paying off. That's where measuring marketing ROI comes in — it's your roadmap to smarter spending and better results....
Megan McGuinnesss, founder and owner of McGuinness Media & Marketing, was featured for “Doug and Jenn in the Morning” on Now 93.3’s May Women In Business profile. https://www.instagram.com/reel/DKE6pfMpfrC/?igsh=Ynl5cmJlb2pvdzI0 Megan created MMM all on her own 13...
May is Mental Health Awareness Month, and the McGuinness Media & Marketing team is highlighting the vital role mental health and wellness play in strong, effective leadership. Mental health is not a topic that exists only behind workplace doors or within the...
Popular forms of media are constantly changing, leaving marketers with an important question to answer: where should your advertising dollars go? Broadcast TV, cable, or OTT/streaming? Marketers are always meeting their audience where they are, and each method has its...
Artificial Intelligence, AI, is no longer an emerging trend exclusive to large corporations. It has rapidly become an essential tool, offering small businesses the means to compete on a larger stage in 2025. From automating workflows to personalizing every customer...
Digital marketers and business owners alike can benefit from implementing strategies like prioritization and content-first design to fight back against content overload. When it comes to business growth, how you present content plays a huge role in driving...
The McGuinness Media & Marketing team is motivated to bring our best work in 2025. To keep our minds sharp, we are bringing attention to the dangers of social media fatigue and the importance of maintaining a sustainable presence online. Social media is an...