3 Important Qualities to Look for in a Website Design Company

If you own a business, having a high-quality website is essential. A website serves as the initial point of contact for people when exploring a new company or service. According to Forbes, a whopping 71% of businesses have their online presence, underscoring the importance of finding a top-notch website design company to stay competitive. To ensure you receive the best service possible, consider the following key qualities:

1. SEO Expertise

Aside from impressive visuals, it is crucial to engage a web designer who possesses a deep understanding of SEO (Search Engine Optimization). SEO plays a pivotal role in determining how easily online users can discover your website. Elements like metadata, alt tags, and other embedded keywords significantly influence your website’s ranking on Google and other search engines.

2. Impressive Portfolio

Prior to hiring a website design company, take the time to review their previous projects. They should be able to provide links to live websites for you to look at. Additionally, ensure you assess how these websites appear on mobile devices. By examining their past work, you can gauge the level of quality the designer can deliver, and you might also gather inspiration for your own company’s website.

3. Impeccable Reputation

A professional website design company should have no reservations about offering references. If they consistently deliver quality work on time, they should maintain positive relationships with previous clients. If they are hesitant to share such information, it could be a warning sign. You can also verify their reputation by checking online reviews on platforms like Yelp or Trustpilot.

While social media and mobile apps are prevalent, the significance of a well-crafted website for your business should not be underestimated. Websites can effectively promote a wide range of services, including those related to food, technology, engineering, healthcare, construction, and more. Elevate your business’s promotional efforts and online presence by enlisting the services of our reputable website designer. Feel free to contact our team at McGuinness Media & Marketing for a consultation.