Animation for video marketing can be a very powerful marketing tool when used correctly. According to LinkedIn, 83% of video marketers claim that videos have helped them in their lead generation. This tool helps marketers to communicate with their online audience effectively. Today’s customers love visual content and this type of content is processed 60,000 times faster than text, according to Smart Insights. Let’s look at a few reasons why you should consider this type of marketing content.
Animation for video marketing is a popular marketing tool because it grabs attention. Today, audiences have shorter and shorter attention spans, so it’s imperative to use marketing methods that will grab attention and deliver the message quickly. That means you have about 10 to 30 seconds to deliver that message before the customer decides if they are going to continue to your site or click away. Because animation is interesting to look at, you’ll be able to keep your potential customers looking at the message for longer.
If you have complex concepts you want to get across, it helps if you can explain those concepts easily. Animation helps you to accomplish this. Paragraphs of writing could exclude some audience members. For instance, those who aren’t strong readers, those who are native English speakers or readers, or those who simply are turned off by text. Animation, on the other hand, appeals to everyone. You can take complicated concepts and make them more easily digestible for a larger audience. This increases your chances that they will consider what you’re offering.
Boosts Conversion Rates
When it comes to marketing, everything is about conversion. You want to convert a visitor into a customer. If animation for video marketing encourages a person to stay on your site longer, learning more about your product or service, they are more likely to seek more information or to take an intended action. This is a conversion for you. When animation is coupled with a well-crafted call to action, you will establish a strong digital marketing method. These methods can help you with your overall business goals.
If you’re looking to learn more about digital marketing tools and methods, please contact McGuinness Media & Marketing today. We are here to help you with your marketing needs.