Anyone who’s promoting their brand must use video. Not utilizing video marketing can even impact your bottom line since so many people prefer to engage with it. According to Zippia, videos are shared 1,200% more than text and links combined. That’s a huge advantage! Even if you’ve been frequently publishing several videos, maybe you’re not getting the conversion rates that you hope for. Here are some tips that can help you.
Focus on Quality
When you go on a website or scroll social media, you’ll notice that it’s pretty flooded with content. Unfortunately, all of it isn’t very good. In fact, a great deal of it isn’t engaging at all. Stand out from the pack by creating quality content that viewers want to connect with. Always ensure the visuals and sound are top-notch, so people can enjoy what they’re seeing and hearing. Don’t forget to focus on meaningful content that people will feel something about. Make them laugh, make them cry, make them think, educate them, or give them something they want.
Shorten It
Unless your name is Ken Burns, you don’t have to focus on documentary-style films. A good rule in video marketing is to use short videos, as you’re more likely to get engagement in your audience. Plus, short videos are easy to share and optimize across different social media platforms and your website.
Add Enhancements
So, did you shoot and narrate a perfect video? You should be proud of yourself, but the work isn’t over yet. Further enhance your videos by adding annotations, captions, and a call to action. You can even create chapter notes on your video to further guide viewers. Pull out all of the stops to ensure that your video stands out from the crowd!
Promote It
Video marketing involves promoting a good video appropriately across different platforms. If you’ve created something you think people will want to share, put it on those shareable platforms and ask viewers to do so. Create something you’re proud of and ensure it has the platform access to grow.
As you can see, you may have been making mistakes in your previous video marketing techniques, but you can turn those things around. Focus on quality content and give the viewers something they want to engage with. Keep it short and simple, but don’t forget to add the right visual enhancements. Always promote it across your channels and ask people to share it. To learn more about how our video marketing team can help you make stunning, engaging content, contact McGuinness Media & Marketing today. We look forward to helping you harness the power of video content!