voices and insights
Megan McGuinness Named to Ad Club Boston’s Women to Admire List
Megan McGuinness was selected as one of New England’s top Women to Admire by The Ad Club Boston, honored for her industry contributions and inspiring leadership.
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Megan McGuinness honored as Creative Services Industry Leader
McGuinness Media Owner Megan McGuinness received Providence Business News’ 2024 Business Women Award as Creative Services Industry Leader, recognizing her exceptional leadership and commitment to elevating employees and brands.
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MMM Named Agency of Record for Navigant
McGuinness Media & Marketing has been named Media Agency of Record for Navigant Credit Union, partnering with fellow Rhode Island agencies Duffy & Shanley and Nail Communications. This collaboration showcases the strength of Rhode Island’s marketing community supporting a leading local financial institution.
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Lessons in managing local ad spend
Local advertising isn’t just national marketing on a smaller scale—it requires precision targeting, community engagement, and cultural awareness. After managing millions in local ad spend, here’s what McGuinness has learned about connecting with audiences where they live.
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Color trends and typography
Discover which color and typography trends will elevate your brand in 2025, from digital-first gradients to custom fonts, while learning which outdated choices could be holding your business back.
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Media planning tips for small businesses
Learn proven strategies to maximize your marketing ROI through smart media planning, from the 70-20-10 budget allocation rule to data-driven optimization techniques that help small businesses compete effectively with limited resources.
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