At McGuinness, we’re your strategic partners in transforming brand narratives across marketing, design, and media. From video production and graphic design to social media strategies and comprehensive branding, we deliver insights that cut through the noise and elevate your business. Our blog is your roadmap to marketing excellence, offering practical, innovative approaches that turn creative vision into measurable success.
If you're running a business, you want to make sure that your target audience knows who you are and can easily find your products and services. That's why you need to have cohesive, effective brand strategies. According to Zippia, it takes between five to seven brand...
Anyone who's promoting their brand must use video. Not utilizing video marketing can even impact your bottom line since so many people prefer to engage with it. According to Zippia, videos are shared 1,200% more than text and links combined. That's a huge advantage!...
Animation for video marketing can be a very powerful marketing tool when used correctly. According to LinkedIn, 83% of video marketers claim that videos have helped them in their lead generation. This tool helps marketers to communicate with their online audience...
As it becomes easier to create an online business, the business landscape becomes more competitive. Now, having a genuine brand voice is more critical than ever. This can easily set you apart from the competition and it ensures that customers remember you. Use these...
Even the best marketing strategies executed by a top design company can't 100% guarantee growth. There are a number of recent digital marketing and website design trends that have failed to meet expectations. If your efforts haven't yielded the results you want, you...
If you own a business, having a high-quality website is essential. A website serves as the initial point of contact for people when exploring a new company or service. According to Forbes, a whopping 71% of businesses have their online presence, underscoring the...
As you work to build your brand, don’t overlook the importance of website content when you work with a digital marketing agency.
If your website design is starting to feel dated to you, site visitors are probably feeling the same way. According to Zippia, nearly all consumers, 99% of them, use the internet to find local businesses. This means that your company might be missing out on new...