At McGuinness, we’re your strategic partners in transforming brand narratives across marketing, design, and media. From video production and graphic design to social media strategies and comprehensive branding, we deliver insights that cut through the noise and elevate your business. Our blog is your roadmap to marketing excellence, offering practical, innovative approaches that turn creative vision into measurable success.
The McGuinness Media & Marketing team is focused on the top ways to make and enrich relationships and reach high engagement and meaningful connections in our social media strategies in 2025. That’s why we’re highlighting the top ten social media trends digital...
Even the biggest and best companies will go through a brand refresh at some point. If your brand is out of date, it could cost you customers and weaken the overall appeal of your business and products. Fortunately, you can work with brand strategy experts to refresh...
The concept of video marketing services has become very popular in recent years and has helped transform web page design in many ways. For example, animations and other videos have become very popular on faster-running and more efficient websites. Here are four things...
If you're running a business, you want to make sure that your target audience knows who you are and can easily find your products and services. That's why you need to have cohesive, effective brand strategies. According to Zippia, it takes between five to seven brand...
Anyone who's promoting their brand must use video. Not utilizing video marketing can even impact your bottom line since so many people prefer to engage with it. According to Zippia, videos are shared 1,200% more than text and links combined. That's a huge advantage!...
Animation for video marketing can be a very powerful marketing tool when used correctly. According to LinkedIn, 83% of video marketers claim that videos have helped them in their lead generation. This tool helps marketers to communicate with their online audience...
As it becomes easier to create an online business, the business landscape becomes more competitive. Now, having a genuine brand voice is more critical than ever. This can easily set you apart from the competition and it ensures that customers remember you. Use these...
Even the best marketing strategies executed by a top design company can't 100% guarantee growth. There are a number of recent digital marketing and website design trends that have failed to meet expectations. If your efforts haven't yielded the results you want, you...