Advertising budget allocation guide
Navigate the complex world of TV advertising by understanding when to choose broadcast TV for mass reach, cable TV for niche targeting, or OTT/streaming for younger demographics and measurable results.
The rise of AI in marketing
Discover how AI marketing tools can level the playing field for small businesses in 2025, from automating content creation to enhancing customer support with chatbots and optimizing campaigns through predictive analytics.
Dealing with content overload
Combat content overload and improve user engagement through content-first design strategies that prioritize key information, utilize visual storytelling, and create clear hierarchies for better user experiences.
Avoiding social media fatigue
The McGuinness Media & Marketing team is motivated to bring our best work in 2025. To keep our minds sharp, we are bringing attention to the dangers of social media fatigue and the importance of maintaining a sustainable presence online. Social media is an indispensable tool for digital marketers and brands to connect with audiences; […]
Responsive web design guide
Master responsive web design in 2025 by creating consistent user experiences across all devices, from smartphones to desktops. Learn mobile-first approaches and minimalist design principles that ensure your website performs flawlessly on every screen size.
Adapting to the new media landscape
Navigate the complex 2025 media landscape with authentic storytelling, real-time engagement, and strategic multi-platform approaches that cut through digital noise. Learn how to capture shrinking attention spans and build meaningful connections with your audience.
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