McGuinness Media & Marketing is hiring a Media Manager (Planner/Buyer) for their Warwick, RI office. Candidates should have a minimum of 5+ years of media planning and buying experience and experience with multiple types of media channels.
Job Requirements & Responsibilities
- 5 years’ experience (minimum) in media planning/buying OR agency-side project management (strategy or account services, only with sufficient working knowledge of media planning and buying)
- Working closely with the Media Director and Media Managers, this person will be a secondary lead on assigned accounts, responsible for communication with clients, managing their on-going needs, meeting expectations, maintaining/tracking budgets, requesting research data and proposals, etc.
- Strategic plan development and written recommendations for clients with varying media objectives and needs
- Possess a thorough understanding of client’s attributes, marketing objectives, target audience, competitive environment and market dynamics
- Partner with the creative team to develop/maintain timelines, deadlines and guidelines for all campaigns
- Trafficking artwork to media partners and vendors to meet production deadlines
- Maintain agency/vendor relationships through communication and meetings
- Analysis of media performance relative to clients’ success, including post-buy analysis, evaluation of website analytics data, correlation to client sales/conversion data and other key success metrics
- Maintaining budgets for clients daily, coding vendor invoices, packaging media packets monthly for clients
- Creating media authorizations for client approval and signature.
- Print, TV, radio, out-of-home and non-traditional media placement and management in various markets
- Management of all placements with media vendors for assigned projects; including negotiation, insertion orders, makegoods and invoice reconciliation
- Frequent evaluation of media opportunities as they arise
- Maintenance of all related files and information pertinent to account assignments
- Adding job orders to agency’s task management system as needed
- Daily tasks may include updating media budgets and obtaining/coding invoices, proofreading creative and/or trafficking artwork to appropriate outlets
Entry Qualifications
- Bachelor’s degree in Business Administration, Marketing, Communications, Advertising or Journalism preferred
- Minimum (5) years of relevant experience in account management, advertising and/or marketing role (agency experience a big plus!)
- Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure
- Professional verbal and written communication skills required
- Ability to multi-task, balance numerous and diverse operations, as well as possess the ability to work well with all levels of employees and management
- Proficiency in Microsoft Office software, including Outlook, Word, Excel and PowerPoint required
- Attention to Detail – Job requires being careful about detail and thorough in completing work tasks
- Cooperation – Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude
- Candidate must be articulate, honest, have a sense of humor, easygoing, but disciplined and motivated. We need a culture fit!
Interested?
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